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Insights

Research, tips, and activities from the frontlines of innovation and growth.

CPRA and CCPA Compliance: What you Need to Know

CPRA and CCPA Compliance: What you Need to Know

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Calculating Paid Media Spend: A Full-Funnel, Customer-First Approach
Growth

Calculating Paid Media Spend: A Full-Funnel, Customer-First Approach

Jim Babb
Jim Babb
I Spent $800 on an Allowlisting Experiment. Here’s What Happened.
Strategy

I Spent $800 on an Allowlisting Experiment. Here’s What Happened.

Evan Petto
Evan Petto
5 Tips for a Better Ecommerce Blog
Strategy

5 Tips for a Better Ecommerce Blog

Lizzie Combs
Lizzie Combs
Can’t Focus at Work? Multitasking May Be to Blame.
Strategy

Can’t Focus at Work? Multitasking May Be to Blame.

Justin Brock
Justin Brock
5 Ways Improv Made Me a Better Strategist
Strategy

5 Ways Improv Made Me a Better Strategist

Rachael Sherman
Rachael Sherman
Creative Testing in Universal App Campaigns: Essential Strategies
Growth

Creative Testing in Universal App Campaigns: Essential Strategies

Monish Selvamuthu
Monish Selvamuthu
How iOS 15 Affects Email Revenue Attribution in Klaviyo—And What To Do About It
Growth

How iOS 15 Affects Email Revenue Attribution in Klaviyo—And What To Do About It

Nick Doren
Nick Doren
Marketing Personas: Avoid These 3 Big Pitfalls
Strategy

Marketing Personas: Avoid These 3 Big Pitfalls

Dani Hoyler
Dani Hoyler
Our Guide to Preventing Zoom and WFH Fatigue
Inside P+S

Our Guide to Preventing Zoom and WFH Fatigue

Jessica Grasmann
Jessica Grasmann

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