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Reaching people through tech

Reach people, learn, and grow at the same time.

Our Approach

Getting ahead

We’re always experimenting with new technologies, discovering stories in data, and using what we learn to prepare you for the future as it happens.

Incentive alignment

Our incentive structures are aligned with yours, and we’re completely transparent.

Full-funnel thinking

We apply our thinking across the entire customer journey, from performance media to organic media and owned channels.

Constant iteration

Our focus is long-term growth, not just one-off wins. We use data to weed out underperforming assets, optimize the best ideas, and build on what’s working.

Building capabilities

Growth opportunities are learning opportunities, too. We help develop your internal capabilities and in-house expertise when it makes sense to do so.

Learn at every opportunity

Every piece of content is a conversation with your audience and an opportunity to learn. We’re experts at learning in these moments and sharing them back to creative teams to make better futures.

Part and Sum's approach to full-funnel thinking

Case Studies

We worked with Apiece Apart to grow their DTC business. We designed and facilitated quarterly growth strategy workshops, provided ongoing data analysis insights and recommendations, and partnered with developers to implement UX design.

We also ran growth media campaigns across various platforms, including Meta, Google, and Pinterest. This approach led to a 9x return on ad spend, decreased product returns, and improved the overall customer experience


Year-over-year increase in revenue

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Mejuri had aggressive growth targets for their only sale of the year - Black Friday Cyber Monday. The roll-out of iOS14 with App Tracking Transparency called for a different approach to previous sales media strategies. We supported Mejuri's growth marketing team in achieving aggressive growth during Black Friday Cyber Monday 2021 in a post -iOS14 world.

We guided tracking setup, digital strategy, campaign structure, and channel mix across the marketing funnel. And worked in real-time with hourly partnerships to optimize growth strategies and redirect investments to maximize revenue return.

+ 100%

Year-over-year Black Friday Cyber Monday revenue growth, exceeding forecast by 13%

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Pink Chicken sought a partner to guide their e-commerce business strategy, with the goal of increasing online sales. We successfully expanded traffic and conversions to Pink Chicken's e-commerce store through a data-centric approach and meticulous strategic planning.

Our team conducted quarterly growth strategy workshops, offering continuous analysis of data insights, UX design, and recommendations. We also executed growth media campaigns across multiple channels.


Year-over-year increase in revenue

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Growth Services

Get ongoing, full-service media management, data analysis, and tech planning that delivers consistent results. Our growth partnership ensures that your roadmap is tailored to your business goals and keeps your team on track. You’ll be assigned a dedicated Strategist and a bench of Growth Marketers to support planning and execution.

Part and Sum's Growth Retainer process

Media Strategy and Management

We design, manage, and optimize campaigns, gather data, and adjust in real time.

  • Paid media planning and buying on all platforms
  • Audience building, sizing, and targeting
  • Search engine marketing
  • Search engine optimization
  • Affiliate marketing management

Data and Analytics

Data creates feedback loops that are essential for effective strategy. We’ll integrate, analyze, and report to get insights from your data.

  • Data management
  • Measurement and lifetime value
  • Data visualisation and insights
  • Forecasting and projections

Commerce Technology and Tools Recommendations

We keep up with the latest trends, tools, and platforms so we can make the best recommendations for your business. Also, we really like trying new stuff.

  • Ecommerce platforms
  • Conversion rate optimization and A/B testing
  • Email marketing services
  • B2B marketing tools and platforms
  • CRM (email marketing services and SMS)

Creative and Development Services

We don’t produce creative or keep developers on staff. Instead, we partner with your team. Don’t have a team? Everyone too busy? No problem. We have a network of talented partners who can be briefed for the projects that match their skills.

Have a strong brand and want to expand its reach?

We’ll uncover, conceptualize, and find the right licensing opportunities, extensions, and partners.

See our full list of services

Our Platform Expertise

Paid Media



Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, Linkedin, Yelp


Out of Home



Owned Media


Content Marketing

CRM + Email Marketing

User Experience Design

Conversion Rate Optimization

ADA Compliance

Data and Research

Attribution and Analytics

Data Visualization

Python / R

Financial Modeling

Predictive Modeling


eCommerce Platforms
Shopify, Big Commerce, Magento, SAP

Walmart, Amazon, Etsy

Latest insights about media

Thoughts, updates, and fresh POVs on evolving sustainably with goals in mind. Read more Media insights from Part and Sum.

Ready to get strategic?

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