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Innovation + Go-to-market

Create ideas, bring them to market, and grow them with data.

Our Approach

Diverse expertise

We bring together people with a wide variety of backgrounds and skills to generate the best ideas.

Quick thinking

Our sprint process delivers big, market-tested ideas fast. Like, in a week.

Customer validation

Your target customer is the ultimate judge of what we do. We check our work in the real world.

Data-backed insights

Our innovation projects are grounded in our deep growth marketing and data capabilities.

Concept stewardship

To help push ideas to scale, we often work as a general contractor after the initial engagement. We can also vet, brief, and manage third-party partners for a flat fee. You’ll get the right team for the job, with no agency fees or mixed incentives.

Go-To-Market Partnership

To bring ideas to market, we often work as a general contractor. We can also vet, brief, and manage third-party partners for a flat fee. You’ll get the right team for the job, with no agency fees or mixed incentives.

Case Studies

Spin Master Case Study

Reese's book club needed to launch a successful membership program for its 1 million followers. We identified the audience's preferences and challenges and used these insights to create compelling membership propositions.

By developing a minimum viable product roadmap, we brought the new membership program to life and enhanced the book club's positioning in the market.

1 million

Created a clear path for how to activate 1 million women

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Kaplan asked for help increasing their conversion rate by directing students more efficiently to what they were looking for. We facilitated an innovation sprint involving key stakeholders in marketing, e-commerce, and product teams.

Over several days, we used design thinking methodologies to brainstorm and prototype new solutions to increase conversion rates.

25% lift

Reimagined the UX, resulting in a 25% lift in conversion rate

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We collaborated with Lunarly to make plant care relevant to young women through an innovation sprint, stewardship of the concept, and growth marketing support.

As the campaign gained traction, we transitioned responsibility to the client's in-house team, achieving increased engagement and conversions, and positioned our client as a leader in plant care.

11,000

Created a trend-based DTC subscription service and acquired over 11,000 customers in less than five months

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Innovation Services

Our proven innovation sprint process ensures that you’ll launch smart solutions, quickly.

Our innovation sprint process which takes place over a single week.Our innovation sprint process which takes place over a single week.

For more complex needs, we can also deliver innovation work over a longer planning horizon.

  • Market sizing
  • Concept exploration
  • Competitive analysis
  • Prototyping
  • Product validation
  • Pricing experiments
  • Team building

Go-To-Market Partnership

  • Go-to-market strategy and planning
  • Value proposition and creative testing
  • Channel experimentation
  • Forecasting and budgeting
  • Pricing experiments

Have a strong brand and want to expand its reach?

We’ll uncover, conceptualize, and find the right licensing opportunities, extensions, and partners.

See our full list of services

Latest insights about innovation

Thoughts, updates, and fresh POVs on evolving sustainably with goals in mind. Read more Innovation insights from Part and Sum.

Ready to get strategic?

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