Our marketing wiki for brands reeling from Covid-19  ‣
Innovation

Create something new, or transform something familiar

Our Approach

Diverse expertise

We bring together people with a wide variety of backgrounds and skills to generate the best ideas.

Quick thinking

Our sprint process delivers big, market-tested ideas fast. Like, in a week.

Customer validation

Your target customer is the ultimate judge of what we do. We check our work in the real world.

Data-backed insights

Our innovation projects are grounded in our deep growth marketing and data capabilities.

Concept stewardship

To help push ideas to scale, we often work as a general contractor after the initial engagement. We can also vet, brief, and manage third-party partners for a flat fee. You’ll get the right team for the job, with no agency fees or mixed incentives.

Case Studies

Part and Sum facilitate an innovation sprint for Kaplan Test Prep.
Part and Sum - Facilitated an innovation sprint for Lunarly. Goal to make plant care relevant to young woman.
Lunarly moon cards - Product Innovation for Scott's Miracle Gro
Lunarly, a subscription box focused on the lunar calendar and intention setting
For BuzzFeed, Part and Sum helped diversify revenue streams by acting as a licensing agent and creating BuzzFeed Games
Product Innovation. Playtesting Buzzfeed Games
Listicals, the first game to come out of the BuzzFeed Game imprint
Buzzfeed games 2000's trivia game

Innovation Services

Our proven innovation sprint process ensures that you’ll launch smart solutions, quickly.

Our innovation sprint process which takes place over a single week.Our innovation sprint process which takes place over a single week.

For more complex needs, we can also deliver innovation work over a longer planning horizon.

  • Market sizing
  • Concept exploration
  • Competitive analysis
  • Prototyping
  • Product validation
  • Pricing experiments
  • Team building

Have a strong brand and want to expand its reach?

We’ll uncover, conceptualize, and find the right licensing opportunities, extensions, and partners.

See our full list of services

Ready to innovate?

Let’s talk

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