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Transform Customer Experiences

Insights, intelligence, and impact at every stage of the customer journey.

Our Approach

Customer-first perspective

Everything we do starts with one question: “How does the customer see this?”

Fiduciary responsibility

We treat your investments as our own. In other words, with the utmost care.

Hands-on help

Our team has full-stack skills and technical expertise, so we’re not afraid to get in the weeds with you.

Iterative strategies

The world is constantly changing. Your strategy should, too. We deliver strategies that evolve, adapt, and grow with your business.


Sound boring? Not the way we do it. Our workshops bring smart, diverse groups of people together for brainstorms, experiments, insights, and inspiration. It’s actually kind of magical.


It’s not enough to have plans — they need to be put into action. We’re available to help execute ideas by acting as an advisor or general contractor after the initial engagement.

Case Studies

Spin Master Case Study

Spin Master wanted to diversify their sales channels and develop in-house DTC marketing capabilities. We designed strategy workshops, acted as e-comm product managers, and headed growth marketing. Once the DTC channels were validated, we transitioned responsibility to their in-house team.

Sales and profitability increased while reducing reliance on third-party media thanks to our collaborative approach and expertise.

5 DTC Brands

launched five DTC brands in eight months

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Holler Case Study

Holler needed dating app behaviour research in an effort to understand whether anyone would use in-app icebreaker games and, if they would, how ultimately they’d do that. We also provided product feedback based on user testing.

Insights were gathered from 45 participants across 15 apps to develop four product prototypes, including functionality recommendations and monetization opportunities. We validated these prototypes and produced frameworks for continued development, resulting in well-received products that stood the chance of standing out and receiving investment.

Developed dating personas from 45 interviews across 15 apps and briefs for four prototypes

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Cengage case study

We partnered with Cengage to enhance customer-focused marketing across various digital touchpoints. We facilitated a strategy workshop and designed UX wireframes to guide the positioning, messaging, and design process.

Our customer-centric approach improved user experience and stronger engagement with our client's brand. The new marketing approach was highly successful, driving increased traffic and conversions across digital channels and earning positive customer feedback.

Developed a cohesive strategy and customer journey across owned and paid media channels to increase revenue by 20% YoY

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Customer Experience Services

Brand Strategy

Building a strong brand means having a clear mission, communicating it well, and meeting customers where they are.

  • Vision and mission
  • Positioning and messaging
  • Customer research
  • Competitive landscape analysis

User Experience

UX is baked into everything we do, because the true test of a brand is how it's experienced by customers and end users.

  • Service blueprints
  • Wireframes and user flows
  • Site optimization
  • Persona development

Marketing Strategy

We take a lean, data-driven approach to marketing strategy. By getting ideas to market quickly, we can help you learn, iterate, and grow.

  • Marketing experiment design
  • Communications and messaging
  • Creative briefs
  • Social media, influencer, content, editorial, and campaign strategies
  • SEO audits and recommendations
  • Loyalty program design
  • Marketing execution orchestration


We believe strategy is not a phase, but a way of making deliberate decisions. We apply this long-term perspective to help execute your vision.

  • Product management
  • Brand or campaign oversight
  • Team buildout and in-housing support

Have a strong brand and want to expand its reach?

We’ll uncover, conceptualize, and find the right licensing opportunities, extensions, and partners.

See our full list of services

Latest insights about customer experience

Thoughts, updates, and fresh POVs on evolving sustainably with goals in mind. Read more Customer Experience insights from Part and Sum.

Ready to get strategic?

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