Our marketing wiki for brands reeling from Covid-19  ‣
Strategy

Turn good ideas into great results

Our Approach

Customer-first perspective

Everything we do starts with one question: “How does the customer see this?”

Fiduciary responsibility

We treat your investments as our own. In other words, with the utmost care.

Hands-on help

Our team has full-stack skills and technical expertise, so we’re not afraid to get in the weeds with you.

Iterative strategies

The world is constantly changing. Your strategy should, too. We deliver strategies that evolve, adapt, and grow with your business.

Workshops

Sound boring? Not the way we do it. Our workshops bring smart, diverse groups of people together for brainstorms, experiments, insights, and inspiration. It’s actually kind of magical.

Stewardship

It’s not enough to have plans — they need to be put into action. We’re available to help execute ideas by acting as an advisor or general contractor after the initial engagement.

Case Studies

Designed and facilitated strategy workshop for Spin Master to diversify sales channels and develop DTC marketing capabilities in-house
Secret Smash by Kinetic Sand logo.
Part and Sum - Innovation Strategy Sprints
Secret Smash by Kinetic Sand. Mobile e-commerce strategy
Kinetic Sand - Product Innovation Strategy.
Kinetic Sand - product innovation and product developmken
For BuzzFeed, Part and Sum helped diversify revenue by growing their commerce capabilities
A facilitated innovation sprint workshop for BuzzFeed
A facilitated innovation sprint workshop for BuzzFeed
For Cengage Unlimited, Part and Sum worked with the team to create a more customer-first approach to email marketing and landing pages
A workshop for Cengage Unlimited
Cengage Unlimited customer-centric emails

Strategy Services

Brand Strategy

Building a strong brand means having a clear mission, communicating it well, and meeting customers where they are.

  • Vision and mission
  • Positioning and messaging
  • Customer research
  • Competitive landscape analysis

User Experience

UX is baked into everything we do, because the true test of a brand is how it's experienced by customers and end users.

  • Service blueprints
  • Wireframes and user flows
  • Site optimization
  • Persona development

Marketing Strategy

We take a lean, data-driven approach to marketing strategy. By getting ideas to market quickly, we can help you learn, iterate, and grow.

  • Marketing experiment design
  • Communications and messaging
  • Creative briefs
  • Social media, influencer, content, editorial, and campaign strategies
  • SEO audits and recommendations
  • Loyalty program design
  • Marketing execution orchestration

Stewardship

We believe strategy is not a phase, but a way of making deliberate decisions. We apply this long-term perspective to help execute your vision.

  • Product management
  • Brand or campaign oversight
  • Team buildout and in-housing support

Ready to get strategic?

Let’s talk

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