The 2021 Holiday Playbook

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Make sure your business is ready for the upcoming shopping season.

Our annual Holiday Playbook is packed with insights, statistics, actionable strategies, a printable marketing planning template and more. We’ll cover:

  • Ways to integrate essential zero- and first-party data collection with your campaigns and user journeys

  • Tips for bringing the in-person experience online

  • Using paid media to drive first-party data acquisition

  • Trends that will drive the 2021 holiday season, including the rise of discovery commerce and BNPL tools

  • Post-holiday customer segmentation, targeting and testing flows