A marketer’s guide to measuring (and making the case for) real world experiences.
In a world of endless noise and ever-evolving consumer expectations, traditional marketing metrics are failing to paint the full picture when it comes to measuring the value of modern tactics, like IRL experiences. Get the most out of your next experience activation by measuring its success: before, during, and after the event. We’ll show you how:
This is a new measurement framework to help marketers and organizations invest in experiences effectively. The framework is built upon two fundamental concepts: experience can create more holistic value and shouldn’t be measured as “media” alone. Experiences must scale to achieve maximum impact; therefore, so should our measurements.
This report illustrates how brands can move past outdated, “fast trash,” experiential tactics by embracing key shifts. The more emotionally resonant the experience, the greater the audience’s confidence and connection to the brand, which translates to more meaningful long-term impact on brand equity.
We spotlight experiences that bring the ROX framework to life via different shapes of the experience curve; demonstrating how strategically designed experiences can create real measurable impact.
Part and Sum is a strategic growth partner designed to maximize your brand, product, and marketing investments. They help brands solve complex challenges, find opportunities by seeing through their customers' eyes, and turn insights into action at every step of the way.
VTPro is a Los Angeles based studio pioneering story driven experiences through design, creative technology,and integrated production. The team has collaborated with brands like Gatorade, Netflix, and McDonald’s to deliver one-of-a kind interactive campaigns.
Residence is a global creative network built to champion remarkable work while empowering the community behind it.